Website speed optimization focuses on improving how fast a website loads and responds for users across all devices. A faster website enhances user experience, reduces bounce rates, and increases conversions—especially critical for eCommerce businesses where even small delays can impact sales. By optimizing images, minimizing code, improving server performance, and leveraging caching and content delivery networks (CDNs), website speed optimization ensures pages load quickly and run smoothly. It also plays a key role in search engine rankings, as faster sites are favored by search engines, helping businesses attract more organic traffic and deliver a better overall digital experience.